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Photography as a Social Media Tool

Flickr’s members upload more than 3,500 images per minute, Instragram currently adds 130,000 registered users per week, and Facebook reports that more than 3 billion photos are being shared every month.

Images are a powerful and undeniable part of the social media experience – and truly great images (along with great content) are at its core. A picture may have said a thousand words in the past, but now if shared through social media, the sky is the limit.

While great images are as powerful as ever, it is often the context that people are interested in. The story behind the image, the how-to, why, and relevance in our world are what makes a good image great. And technology has really driven this need – people want more.

Three hundred and sixty degree panorama photography is a relatively new innovation and has now become common place. Newer cameras come with the ability to take pano’s or create them from multiple images, and special lenses for smart phones make the whole prospect very portable. Truly spectacular examples of 360 degree photography often go viral quickly.

Online virtual tours are another socially shared photographic media. Virtual tours have infiltrated the real estate sector, and potential buyers often expect this feature from their realtors. Beautifully edited images of expansive home interiors together with property photos have been combined into listings with some success, and research shows that these tours bolster hits and have a bearing on the decision making process for consumers.

Interactive virtual tours – the ability to embed images, video, documents and web links directly into panoramic images – take this idea to the next level and have the potential to be a new kind of social media platform for photographers. The integrity of the images won’t change, but imagine being able to embed the context people are looking for directly into those images. Photos become sort of living, breathing, repositories for an interactive experience.

It’ll be interesting to see if interactive virtual tours take off. And, what’s coming next in terms of social media for photographers. For more information visit www.sharemy360.com/index.php?Link-id=PeterLinkedPhotography66373




These figures reveal the huge black hole into which our time disappears when we visit Facebook, Twitter or YouTube or other social media sites.

  1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  2. People spend 700 billion minutes per month on Facebook
  3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  4. More than 250 million people access Facebook through their mobile devices
  5. More than 2.5 million websites have integrated with Facebook
  6. 30 billion pieces of content is shared on Facebook each month
  7. 300,000 users helped translate Facebook into 70 languages
  8. People on Facebook install 20 million “Apps” every day
  9. YouTube has 490 million unique users who visit every month (as of February 2011)
  10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  12. Wikipedia hosts 17 million articles
  13. Wikipedia authors total over 91,000 contributors
  14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  15. Flickr hosts over 5 billion images
  16. 190 million average Tweets per day occur on Twitter (May 2011)
  17. Twitter is handling 1.6 billion queries per day
  18. Twitter is adding nearly 500,000 users a day
  19. Google+ has more than 25 million users
  20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)





One Response

  1. new blog

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