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10 Tips on How to Market Your Golf Course

  1. Differentiate. How does your course stand out from the rest? What do you offer that others don’t? If nothing comes to mind right away, think about it from your golfer’s perspective. Even a small nuance can make a big difference.
  2. Know Your Golfers. It’s harder than it sounds. You likely know the facts of their names, addresses, and contact info – but do you know what motivates them? What their interests are – and thinking about point 1, why they choose to play your course?
  3. Research. If you don’t immediately know who your golfers are, find out. And while you’re at it, check out your competition. See what other courses are doing to keep their clients engaged.
  4. Communicate. Golf is about values, sportsmanship, honour and respect and people are connected to the sport emotionally. Communicate to your clients as you would your friends. Start a conversation and keep it going – not just when you want something.
  5. Design the Experience. Is there something you can do to make your golfers feel special, valued and that their money was well spent at your course? Sometimes this isn’t as difficult as it sounds. Preferred parking, welcome signage, and advance notice of special events can go a long way to building a long-term relationship.
  6. Be Authentic. Don’t overpromise and under deliver. Be real, across the board. If people come to your course because it represents a good value for their money – own that, and be proud to offer this to your clients. The fastest way to a disaster is to fall short of mark. Authenticity should also carry through to how you communicate with your customers, too. Speaking to business golfers may be different than how you speak to those playing with their families.
  7. Tools, tools, tools. Embrace technology, it’s your friend. There are excellent Customer Relationship Management (CRM) systems available. There are also email services which can help you send and track email responses, and of course a website is important. Adding an Interactive Virtual Tour to your website is a great way to create a more engaging experience for your customers and provides content worth sharing via Social Media (see below).
  8. Social Media. Is there a list anywhere today that doesn’t have social media on it? If you’ve read the list to this point, the need for a way to talk to your customers should be evident. Social media is just another way to talk with, engage and build a relationship with your customers. If you aren’t on Facebook or Twitter already, it’s time to get an account. It’s an investment in your time though, but it’s worth it. As more people are leaving the sport of golf than entering it, the next generation is very comfortable with technology and social media.
  9. Be Creative. Partner with other organizations, if you’ve got something great to share (like a virtual tour) other organizations are often interested in sharing your content, for example: Chamber of Commerce, business association, tourism, hotel and Golf Association websites.
  10. 10.  Start now!


For more information, visit: www.ShareMy360.com/golf



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Video + Virtual Tours = Make More Money

Love what you do? Check. Make loads of cash? Um…  We conducted a focus group recently with videographers and photographers and their number one complaint was: How do I sell my services when others are giving them away for free?! Sound familiar?

We live in a time when anyone with a few bucks can buy great equipment. But the real professionals know, it takes more than desire and a decent camera be successful.  It often takes something special, a value-add or a new kind of ‘tool’ you can offer to your clients.

One new tool gaining momentum lately is an interactive virtual tour. More than a video tour, or a click through series of images, an interactive tour can allow you to embed video, links and other items like documents directly onto images to create a very interactive online experience.

Think of it like an interactive online photo book. Open up a panoramic image and hotspot technology allows the viewer to play video, read documents or visit websites while staying in one location. In the context of a wedding, the virtual tour could start with the bride and groom at the altar, the guests seated behind them. Click on the couple to view the video of them exchanging vows (still within the pano image). Additional links could include a Microsoft Word document, a Google document or an Adobe Acrobat document (pdf) document of the guestbook, complete with signatures and warm wishes for the couple, a slideshow of the dinner menu with images of the food, or videos of the speeches made at the reception, the first dance or the couple leaving the venue. The main panorama could link to images of the bride and groom getting ready, including video from the bridesmaids or best man. The whole package represents a very unique way to showcase the entire day that can be easily shared through social media like Facebook, MySpace, Google +, and Twitter. The options are truly endless.

The great news is once you have all the source imagery and video you can now add an interactive virtual tour to your offering.

There is a new interactive virtual tour platform that will accomplish all of this and more available at http://www.ShareMy360.com

Sign up for your free account today!

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Is it possible to sell Real Estate listings within a week?

At least one realtor thinks so. By using an interactive virtual tour, Realtor Brendan Shaw leased an entire floor of office space within a week. And while we can’t say for sure if the virtual tour was the reason, it was definitely a factor.

“As soon as I shared the virtual tour on Twitter, hits to my site went way up,” said Brendan. “The immediate traffic surprised me, I listed the entire floor within a week” he added.

Interactive virtual tours give prospective clients a real world feel for the space, without having to be there. It saves time and money, and can prequalify clients before they pick up the phone. They’re also an innovative way to promote your properties via social media. But how?

Here’s our top 5 tips on how to build a great interactive tour!

  1. Think like a prospect. What sorts of things do they want to see – let that thought guide your camera through the space. The realtor above created a panorama image of the parking garage!
  2. Photography is key. If you’re not a great photographer, get someone to help out who is. Great photos can make or break your virtual tour.
  3. Over communicate. Include all the documentation your prospects are interested in, specifications, rates, property details, zoning – all these things can be embedded into an interactive virtual tour. Add more than less, if they’re not interested they’ll click away, but if they are – it can be a wow experience.
  4. Just do it. The truth is, it takes more time to make your first interactive virtual tour than your second. Like anything, learning a system takes a bit of work. Most of the people we know building interactive virtual tours can do them in about 15 minutes.
  5. Share! Share, share, share your tour everywhere. Twitter, Facebook, Google +, MySpace, Pinterest, LinkedIn, your web page, and remember to share more than once. Pinterest, Google +, Twitter and Facebook are examples of mediums where content is continually shared – not everyone will see your one post when you make it. Share it several times throughout the day for maximum impact.

Ready to sell more properties? Visit ShareMy360.com to set up a FREE interactive virtual tour building account. Visit: www.sharemy360.com for details.

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Collectors & Online Product Merchants – Sell More, Faster & For More Money

So you’re a collector!

If you want to sell more of your collectibles faster and for more money….you need to have your listing stand out. When selling on line, information and clarity is the key to quick turn around.  ShareMy360.com is an online virtual tour portal that allows you to show off your “for sale” item from every angle and with every piece of information that you may want to include. You can start using ShareMy360.com for free today and we’ll show you how to do that in a few minutes but first, let’s show you why you would want to

Here is an example of how ShareMy360 can help your listing stand out…

Here is a tour example of a Star Wars diorama. Now if you were going to sell these pieces individually or as a set…..there would be pages and pages of information to share. With ShareMy360.com you can show all items and link to as much information as you want. Let me show you….

Right up at the top is the pull down menu that will instantly take you to any figure you want to look at more closely. Let’s have a look at Salacious B Crumb. Now… instead of having potential buyers flip through or scroll through pages and pages of photos and info… all the links are right here in one view.  For example… click a camera icon to see some more detailed pictures of the figure. This Salicious B Crumb figure happens to be available in a thing they call the creature pack. Here’s a look at more of the creatures in that pack. Right beside that is a link to a PDF for a more detailed write up on the figure and the pack… giving you and your potential buyers as much information as they need. Want more? ShareMy360.com gives you more. Have a look at the web link which takes you to the Wookiepedia page for all the history and the character in the movie… and for even more click the video link to see a YouTube video that plays right inside the tour to get even more info about the collectible set.

On the main page itself… you can use arrows to actually spin around and look at all angles of the figure… and you can even zoom in for a closer look at anything you want. Let’s see you do that with a typical web page listing.

Include links to your own website… e-mail and a lot more. If you are a serious collector or seller… I think you will agree that ShareMy360 offers a great way to get and share details about your collectibles.

These tours are free to make, just get a free account at www.ShareMy360.com and get building today! We have a full series of “how to” videos on the learn tab.

You can plug these tours right on to your own web page and you can also e-mail your next great collectible to your top customers instantly. You can also post and share tours as you make them with your online social circles on Facebook, LinkedIn, Twitter and Google+

Seriously….it’s free to use and if you just take a little time to learn how to use ShareMy360… you can make more money faster! Have fun and happy selling!

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Get More Real Estate Listings, Sell More Properties, & Get a Higher Price!

Great news! There is a HUGE opportunity for real estate agents right now. And, what makes it even better is that very few realtors that are doing it! Differentiate yourself and your properties. The reason why most realtors don’t do it is because of the old 95% versus 5% rule. Only 5% rise to the top because they are willing to do what it takes and go the extra mile. So if you are (or want to be) in the top 5% read on! If you’re not … well… enough said.

So, by now you’re probably thinking, “Peter! Get to the point! What’s this big opportunity here?” The short answer is MERCHANDISING your listings to the point of convincing a buyer there is no other property for him or her but yours. Yes, it takes a little work … BUT it’s easy! And, if you do it right you get:


  • More sellers coming to you because you’re marketing better than your competitors
  • Properties selling for more money because the buyer WANTS that property more
  • A higher volume of sales because of referrals and buyers are attracted to your listings


So, how do you merchandise your listings better than the next realtor?

Interactive virtual tours… yes… I know you’ve seen them before but not like these.

Let me tell you a short story about my experience buying the house we now live in. My wife and I looked at many houses a few years ago when we were looking to make a move.  Open house after open house and many walk thorough visits with realtors in between.

But, the house that kept standing out for us was one that had been taken off the market because the seller wanted too much money and wasn’t willing to budge. What stood out, though, is the value we could see when it came to this home!

The former owner had eight binders, each of them was six inches wide, chock full of every receipt, every service record, every manual, every paint chip code, and every item… everything that was in the house, on the house, and under the house! I knew beyond a shadow of a doubt that this place was VERY well cared for down to every meticulous detail. I felt confident, and I trusted, that I would not be making a mistake buying this property.

I saw the value clearly! AND I was happy to pay every penny he had been asking for the place. So, we sent our realtor to knock on his door and tell him we would pay the amount that he had been asking.

After purchasing this home my colleagues and I have worked diligently for the last few years (since 2009) to create a system that would allow you to duplicate this scenario again and again! This system is called ShareMy360.com. It’s an interactive virtual tour platform that helps you create and share your properties in a more compelling way. What makes it unique is the ability to embed video, any kind of document, photo slide-shows, audio, and additional links all into the virtual tour. It’s not just a 360 degree picture that gets you dizzy by spinning around in circles. It’s a system that will let you present and SELL more properties as if you were in the living room of each potential buyer.

All you need to do to make this work is:


  1. Collect as many manuals, receipts, and service records as you can from your client. Tours can contain as mush or as little of this information as you can collect. More is better, if you are able to get it.
  2. Find videos on YouTube and additional information and documents on other websites from the manufacturers of some of the items in the home like the appliances, the furnace, the air conditioner, etc.
  3. Take some detailed photos and perhaps record a video of you walking through the property pointing out a few of the highlights. If you don’t have a camcorder you can even use the video (or audio) recording capability of your smart phone.
  4. Take all of the photos, video, documents, audio recordings, etc.that you’ve collected and build a virtual tour at ShareMy360.com
  5. Plug it in (or link to it) from your listing and share it with your customers, friends, colleagues and family through Facebook, LinkedIn, Twitter, Google + and other social media sites. Your customer will most likely share it with their friends and family as well, who in turn will share it with theirs, and so on!


You can even put an audio introduction and background music into the tour like this one has!


In the end it’s about building trust with the customer and creating a differentiation about you and your listings that no one else offers. That’s how you break through the noise in the marketplace and attract the attention you need to make your properties stand out and sell not only a higher volume but also at a higher price. The added benefit is that it makes the visitors say WOW! Not whoa! And as a result they will also share it with other people they know through Twitter, Facebook, Google Plus, LinkedIn and more.

Finally, it was the content of those six inch thick binders that sold me on buying our new home. Likewise the content in your virtual tours can serve the same purpose. This content establishes value … and trust in both the sellers’ and buyers’ minds. The sellers can see more value in you and the effort you make to sell their home and the buyers can see the value in the properties themselves from the volume of material and detail you have provided in your virtual tours.


Peter Cameron-Inglis
President & CEO
Greater Than Technology Corporation
& Happy Home Buyer

Links:  ShareMy360.com Website, ShareMy360 Blog, Facebook, Twitter, LinkedIn, Google +

P.S. An added benefit for the purchaser of the home … The tour can be password protected so when you sell a house the buyer can set up a ShareMy360.com FREE account and you can transfer the tour to them. Then they can password protect it and keep adding their receipts, and manuals and service records effectively using it as an offsite document storage system for proof of insurance and for when they decide to sell in the future.

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Photography as a Social Media Tool

Flickr’s members upload more than 3,500 images per minute, Instragram currently adds 130,000 registered users per week, and Facebook reports that more than 3 billion photos are being shared every month.

Images are a powerful and undeniable part of the social media experience – and truly great images (along with great content) are at its core. A picture may have said a thousand words in the past, but now if shared through social media, the sky is the limit.

While great images are as powerful as ever, it is often the context that people are interested in. The story behind the image, the how-to, why, and relevance in our world are what makes a good image great. And technology has really driven this need – people want more.

Three hundred and sixty degree panorama photography is a relatively new innovation and has now become common place. Newer cameras come with the ability to take pano’s or create them from multiple images, and special lenses for smart phones make the whole prospect very portable. Truly spectacular examples of 360 degree photography often go viral quickly.

Online virtual tours are another socially shared photographic media. Virtual tours have infiltrated the real estate sector, and potential buyers often expect this feature from their realtors. Beautifully edited images of expansive home interiors together with property photos have been combined into listings with some success, and research shows that these tours bolster hits and have a bearing on the decision making process for consumers.

Interactive virtual tours – the ability to embed images, video, documents and web links directly into panoramic images – take this idea to the next level and have the potential to be a new kind of social media platform for photographers. The integrity of the images won’t change, but imagine being able to embed the context people are looking for directly into those images. Photos become sort of living, breathing, repositories for an interactive experience.

It’ll be interesting to see if interactive virtual tours take off. And, what’s coming next in terms of social media for photographers. For more information visit www.sharemy360.com/index.php?Link-id=PeterLinkedPhotography66373




These figures reveal the huge black hole into which our time disappears when we visit Facebook, Twitter or YouTube or other social media sites.

  1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  2. People spend 700 billion minutes per month on Facebook
  3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  4. More than 250 million people access Facebook through their mobile devices
  5. More than 2.5 million websites have integrated with Facebook
  6. 30 billion pieces of content is shared on Facebook each month
  7. 300,000 users helped translate Facebook into 70 languages
  8. People on Facebook install 20 million “Apps” every day
  9. YouTube has 490 million unique users who visit every month (as of February 2011)
  10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  12. Wikipedia hosts 17 million articles
  13. Wikipedia authors total over 91,000 contributors
  14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  15. Flickr hosts over 5 billion images
  16. 190 million average Tweets per day occur on Twitter (May 2011)
  17. Twitter is handling 1.6 billion queries per day
  18. Twitter is adding nearly 500,000 users a day
  19. Google+ has more than 25 million users
  20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)





Independent HR Professionals: Generating Results for Your Clients & Revenue for You

Did you know that Human Resource specialists make up one the largest (if not THE largest) community on LinkedIn? Not surprising when you consider how the power of the LinkedIn and the Internet can assist HR professionals in contacts and solutions.

When considering the amount of HR professionals on LinkedIn, have you taken time to consider that all of those other professionals, while very often being helpful are also essentially competition for your services? Kind of gives you a different perspective on the millions that use LinkedIn on a daily basis to gain the competitive advantage doesn’t it?

Here’s some of the “pain points” that we see as an independent HR professionals:

1) Standing out from the crowd with your offerings

As we said at the beginning, the HR community is absolutely huge. That leaves you with the monumental task of standing out from the crowd. If potential clients don’t even know that you exist, the odds are pretty high that they won’t hire you. We have a way for you to provide unique services that will add value to your offering and land you more clients.

2) Making money

Have you ever had an issue with making money as an HR professional? In today’s economy (especially when dealing with smaller organizations) there is a real reluctance to pay for services that aren’t tangible. Perhaps you have not had any way to offer extra services that give a clear indication of the value you can provide your customers. Finding a tool to help you give the client something they can use every day would give you that competitive advantage.

3) Generating consistent and high quality results for our clients

We all know that your success as an HR professional hinges on your ability to deliver results for your clients. Are you are able to stand out from the crowd and then deliver unique and tangible tools for your client?  If you do not deliver bottom line results for your clients, you are dead in the water.

There is a new technology available right now that you can use to overcome each of these industry challenges. It is called ShareMy360.com, an online virtual tour platform that can and will revolutionize the HR industry. If you are a forward thinking HR professional who embraces new ways of doing things, you can become amongst the first to leverage this technology to stand out from the crowd, generate more revenue for yourself, and deliver bottom line results for your clients.

Part of the challenge of filling positions on behalf of your client very often comes down to getting the best and most qualified candidates actually applying for the positions. This can be solved, in part, by letting potential applicants see and experience the culture and environment of the organization to which they are applying. Imagine a “help wanted” ad that allows people to virtually tour the office environment and get to know their potential new coworkers with video. This would enable potential applicants to virtually experience their new office before ever setting foot on the premises.

When it comes to generating revenue, the only tangible thing that organizations see from you may be a list of potential candidates that you have vetted for the position. Imagine if you could also offer a complete tour of the clients office environment which can also include all the company related documents, like policies, procedures and training manuals. On top of that, the virtual tour can also be a one stop resource for on-boarding processes and training for new and existing employees. By providing a repository of information and training for employees, you are giving your client something much more tangible and valuable than simply a list of qualified candidates. Clients are happy to pay more money for a system that will save them time and expense in training costs alone.

Finally, when you put together a virtual tour of the client’s office, you will inevitably attract more qualified candidates for the position. With a more engaged and enthusiastic set of applicants, your client will get the ideal new employee and you will have delivered the bottom line results that your client needs.

Oh, did we mention that you can access the power of ShareMy360.com for FREE?

  • Get noticed by offering services that no one else can (you get the job or contract).
  • Provide services that provide much more value for your clients which will in turn allow you to charge more for your services.
  • Deliver bottom line results by embracing technology to get your client what they need. The best person for the job.

Now we know that we are offering a completely new way of doing things for you and you will probably want to talk about how you can implement some of these strategies. We are here to help with online services and support for our users.

Take the first step and have a look at www.ShareMy360.com. Look over some of the tours and consider how you could use this technology to make yourself an invaluable resource to current and future clients.

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Effective Online Marketing for Realtors Without Breaking the Bank

This is about effective online marketing without breaking the bank (or even going to the bank, we’re talking free solutions here).

“I posted this on my website and let my Twitter followers know about it. I had 50 website hits in the first 15 minutes… By showing customers the space for lease with this, I was able to lease an entire floor of an office building within one week. I don’t know if it’s because of this, but I do know that the eventual leasee saw the it.”  -Brendan Shaw- Royal LePage Kamloops Real Estate

How are you standing out when potential customers are doing their home work and looking for a real estate professional just like you?

As a potential buyer, there are consistent “must have” snippets of information. Price, size, amenities, age, how many rooms/bathrooms etc. Are you delivering all of this information in an engaging and compelling way? If you are like most Realtors, you have the listing on your website and potential buyers can get that information and more, right? Well (to the point of this article), those same buyers can get that exact same information from absolutely any realtor with an online presence. We need to ask the question again:

How are you standing out when potential customers are doing their home work and looking for a real estate professional just like you?

Are you doing the same thing as every other realtor on the planet? If so, you lose. A harsh analysis of your systems , but a truthful analysis none the less. In a market place where there are more options to choose a realtor than ever before, if you are doing the same thing as every other realtor, you are not standing out. You lose.

How about when it comes to getting listings? A good roster of listings is the cornerstone to a profitable career in real estate. Again, potential customers are looking on line for a realtor who stands out and can deliver the desired end result, which is to sell their listing. What are you doing to show that you are the obvious choice because of your creative marketing? Let’s have a quick look at how most Realtors market a listing. Let’s see….we’ll  put the listing in the local MLS directory. Then we’ll book an open house and put an ad in the local real estate section of the newspaper. Sound familiar? Oh, we’ll also make a great looking listing page on our website too. Still sounding familiar? If so, again, you lose. Why? Well simply because you are doing the exact same thing as every other realtor on the planet. Why would a potential vendor choose you instead of one of the thousands of other Realtors that follow the same formula we just listed.

If you want to get more listings AND sell more properties…..you ….need ….to ….stand ….out!

Wouldn’t it be great if there was a way to be the obvious choice when people are choosing a realtor? Wouldn’t it be great if you could sell proprieties faster and for more money? Wouldn’t it be great if you could distinguish yourself as a professional who thinks “outside the box” and delivers effective services for your existing and potential customers?

Good news. There is just such a tool and it’s free to use.

ShareMy360.com is a free on line virtual tour platform that will allow you to show properties for sale like never before while at the same time, showing potential vendors that you are able to deliver creative and effective ways to market their property.

ShareMy360.com has just launched (Jan 16-2012) as a free service to anyone, anywhere. While this virtual tour platform is very effective in many different sectors, it is especially effective for Real Estate professionals. With ShareMy360.com you can give all the information that purchasers want in a thorough and efficient manner. You can embed video, photo slide shows, audio clips, web links, e-mail links, any kind of relevant document….and you can do it all on a single web page with all the links on one picture! You can also share these tours on Facebook, Google+ and Twitter with the click of a mouse.

You are already taking pictures and compiling information about your listings. Why not take all of that data and offer it in an engaging and immersive experience for potential buyers and potential vendors. Have a look at how a listing looks (click here) and get your free account at www.sharemy360.com

Get creative, have fun and make more money while standing out as a connected real estate professional in your market with sharemy360.com


ShareMy360.com Launches Free Service

Here’s a shout out to all our friends!  We wanted to let you know that after more than 40 months of creative development and hard work by the Greater Than Technology staff we have finally launched the ShareMy360.com free service. A new type of social media service that integrates audio, video, photography, links and documents into exciting and interactive virtual tours. Please come and take a look and let us know what you think. We’d welcome any feedback. Introductory and tutorial videos are at the site to show you what can be done and how to do it. It doesn’t matter if you are a business, not-for-profit group, or just an interested person – you’ll find something here to share with your friends, family and the world around you. Welcome to a whole new way of sharing experiences, adventures, places, culture, and knowledge. We hope you like it.  You can register for your free account now and start creating and sharing your world right away! Just click here.


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